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Privacy Policy

Last updated: April 8, 2026

DeGenito Lab ("we," "us," or "our") operates the website at degenito.ai and provides AI-powered organic growth services including website development, SEO content generation, and AI search optimization. This Privacy Policy explains how we collect, use, and protect your personal information.

1. Information We Collect

Information You Provide Directly

  • Contact information: Name, email address, phone number, and business information provided through our contact form, email, or phone calls.
  • Business information: Business name, address, services, and other details you share during onboarding so we can build and optimize your website.
  • Communications: Messages and emails from our support interactions.

Information Collected Automatically

  • Basic analytics: Pages visited and referral sources on our website, collected via Cloudflare's built-in analytics (no third-party tracking scripts).

Payment Information

All payments are processed by Stripe. We do not collect, store, or have access to your credit card numbers or payment details. Stripe handles all payment processing securely. See Stripe's Privacy Policy.

2. How We Use Your Information

We use the information we collect to:

  • Build, maintain, and optimize your website
  • Generate SEO content targeting your keywords
  • Optimize your visibility on Google and AI search platforms
  • Send performance reports
  • Respond to support requests
  • Comply with legal obligations

We do not sell your personal information to third parties. We do not use your business data to train AI models for other clients. Your content and data are yours.

3. Third-Party Services

We use the following third-party services:

  • Stripe: Payment processing. We never see or store your card details. Subject to Stripe's Privacy Policy.
  • Cloudflare: Website hosting, CDN, and security. Subject to Cloudflare's Privacy Policy.
  • Google APIs: PageSpeed Insights, Search Console, Safe Browsing, and other Google services for website analysis and optimization. Subject to Google's Privacy Policy.
  • Anthropic (Claude): AI content generation for SEO articles. No personal data is sent — only content topics and keywords.

4. Your Rights (GDPR / CCPA)

For EEA and UK Residents (GDPR)

If you are located in the European Economic Area or United Kingdom, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Request correction of inaccurate personal data.
  • Erasure: Request deletion of your personal data ("right to be forgotten").
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing.
  • Restriction: Request that we restrict processing of your data in certain circumstances.

For California Residents (CCPA)

California residents have the right to:

  • Know what personal information we collect, use, disclose, and sell.
  • Delete personal information we hold about you.
  • Opt out of the sale of personal information (we do not sell personal information).
  • Non-discrimination for exercising your privacy rights.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

5. Data Security

We implement industry-standard security measures including:

  • TLS/HTTPS encryption for all data in transit
  • Cloudflare's global CDN with DDoS protection
  • No sensitive credentials stored — payments handled by Stripe, hosting by Cloudflare

6. Data Retention

We retain your business information for as long as you are a subscriber. When you cancel, we transfer your website files and domain to you and delete your data from our systems within 90 days. Contact form submissions are stored in Cloudflare KV and automatically purged after 90 days.

7. Contact

Questions about this Privacy Policy or our data practices? Contact us at:

We may update this Privacy Policy from time to time. We will notify active subscribers of material changes by email and update the "Last updated" date at the top of this page.